When you are beat to the punch.
So what is the best reaction when a competitor beats you to market with a product or service? I think maybe the best you can do it begin to pull it apart and learn from it - methods of improvement, expanded or constrained functionality, etc. - but the moral hit you take can be tough on the team. On the flip side, I think it can also be great to get the affirmation that an idea is solid when others find enough merit to do it themselves.
